Tommy Hilfiger Europe B.V. is opening its new London commercial complex at 132-134 Regent Street. This complex, which was designed by RPA: Vision in conjunction with Hilfiger’s own internal team, will house the designer’s London offices, showrooms, and new freestanding retail store in one central location. Following the 2006 Tommy Hilfiger anchor store openings in Paris, Prague, and Florence, the London anchor store opening marks the Company’s latest expansion into another European capital city. The showrooms will serve as the central wholesale operation for the UK, showcasing men’s sportswear, women’s sportswear, Hilfiger Denim, Hilfiger Sport, children’s wear, and several licensed products.
The freestanding stores in the same location will showcase Hilfiger’s brand by combining classic sportswear with contemporary details for a modern lifestyle. The store will feature men’s and women’s sportswear, tailored and Hilfiger denim for men and girls. In addition, fragrance, body products, watches, and handbags will be sold, as will men’s and women’s underwear, accessories, and footwear.
The Regent Street store design will be unique to the Tommy Hilfiger global retail portfolio and will represent a marriage between the English Regency period and neo-classic architecture found throughout Tommy Hilfiger freestanding stores worldwide. The collection will be displayed on two floors, with a more formal and sophisticated look for men’s and women’s wear on the top floor and a casual look for its dedicated Hilfiger Denim section on the bottom floor.
The store features a mix of modern design and vintage furniture, with highlights like original American antique Oak flooring, distinctive lighting, and a contemporary central staircase designed out of wrought iron and antique oak.
Current freestanding stores in Europe include London, Milan, Amsterdam, Berlin, Brussels, Barcelona, Stockholm, Vienna, Zurich, St. Tropez, Istanbul, Turin, Antwerp, Munich, Athens, and Madrid, among others.