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    Indian Terrains new brand for Reliance Retail stores Apparel

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    tied-up with a menswear brand, Indian Terrain, to create an exclusive brand for their retail stores. The new brand will be called Spirit and will be available only at outlets. Indian Terrain is a Rs. 750 million company owned by .

    , Chairman and Managing Director of Celebrity Fashions, feels that the tie-up will help Spirit grow as a sub-brand, as Reliance promises great retail experience across all cities in India. Also, Celebrity Fashions Ltd will not incur marketing or branding costs, since it will be exclusively a Reliance brand. Reliance is said to be setting up partnerships and developing 2-3 brands in each price and category of apparel such as casual wear or denim.